Law Firms and Professional Services Providers
Hey there, it’s your trusted advisor from Get Visible. Look, I get it. The legal and professional services sectors are like shark tanks. Everyone’s out for blood, and if you’re not careful, you’ll be the chum. So, let’s cut through the fluff and get down to what really matters as 2023 comes to a close: making your law firm website a client magnet.
Content is King, But Strategy is the Queen
1) Revitalize High-Performing Blog Posts
The Pain Point: Your top 10 blog posts are your golden geese, but even they get old and stop laying golden eggs.
The Fix: Don’t just let them gather digital dust. Update them with industry-specific keywords, expert testimonials, and maybe even a video or two. Make them evergreen so they keep bringing in that sweet, sweet traffic.
2) Consistently Produce High-Quality Content
The Pain Point: Google’s not going to notice you if you’re not consistently in its face.
The Fix: Keep pumping out quality content. I’m talking articles, case studies, and insights that make you the go-to expert in your field. Quality over quantity, always, but don’t forget: No content, no kingdom.
Don’t Just Attract, Retain!
3) Retain Organic Visitors
The Pain Point: You’re getting hits, but they’re like one-night stands. Here today, gone tomorrow.
The Fix: Identify your high-traffic blogs—those with over 300 visits—and offer something irresistible. A downloadable whitepaper or a legal guide, perhaps? Make them an offer they can’t refuse.
4) Develop Comprehensive Topic Clusters
The Pain Point: You’ve got a lot of content, but it’s all over the place.
The Fix: Organize your content into topic clusters. It’s like having a well-organized filing cabinet that Google loves to sift through. Plus, it makes internal linking a breeze.
Keep Your Friends Close, But Your Competitors Closer
5) Keep an Eye on the Competition
The Pain Point: Your competitors are stealing your lunch money.
The Fix: Know what they’re up to. Check out their content, see what backlinks they’re getting, and then do it better. This is war, my friend, and in war, knowledge is power.
6) Refresh Stale Content
The Pain Point: Your old content is like stale bread—nobody wants it.
The Fix: Use Google Search Console to find those underperforming pages and give them a facelift. New info, updated keywords, the works.
The Devil’s in the Details
7) Strengthen Internal Linking
The Pain Point: Google’s lost in your website’s maze.
The Fix: Every time you publish something new, link it to existing content and vice versa. It’s like giving Google a map to your treasure.
8) Implement Schema Markup
The Pain Point: Google’s not understanding your content.
The Fix: Speak Google’s language with schema markup. It’s like adding subtitles to your website for Google’s crawlers.
9) Showcase E-A-T Principles
The Pain Point: People don’t trust you.
The Fix: Show off your Experience, Authority, and Trustworthiness. Get those testimonials up, showcase your case studies, and make your credentials clear.
10) Optimize for the Entire Sales Funnel
The Pain Point: You’re attracting tire-kickers, not buyers.
The Fix: Your content should cater to all stages of the customer journey. From “just browsing” to “take my money,” make sure you’ve got it covered.
So there you have it. A no-B.S., straight-to-the-point guide to making your law firm or professional services website a force to be reckoned with. Now, stop reading and start doing. Get Visible is here for you every step of the way.
