differences between ads on social media illustration on a blue background

Top 4 Differences in Ads Between Facebook and Instagram

Social media advertising can be frustrating for newcomers to jump into. Determining which platforms to use can feel like an exercise in madness because there are so many subtle differences. You need to pay attention to details like: User demographics…

illustration showing ranking factors for search engine optimization

Top Reasons Your Website Isn’t Reaching the First Page

It’s frustrating to put massive effort into crafting a website only for it to get buried in search engine results. You probably feel like it should be showing up way higher than it does, but all you see is your…

content writing illustration for marketing on a blue background

Why Choosing the Right Content Writer Is Important

Writing effective content marketing is akin to being a tightrope walker. The writer must satisfy the almighty algorithm with the right number of keywords, effective meta descriptions, useful backlinks, well-structured internal links, and an ideal word count — among other…

search engine optimizations happening in real time on a blue background

Why Can’t I Raise My Rankings? 

Do you struggle to figure out why your rankings have tanked? Have you noticed that you can’t seem to raise them?  Search engine optimizations (SEOs) are key to getting your website to rank higher on the search engine result pages…

writing for seo on a white and yellow background

How to Write for SEO in 2022

Your company may make amazing products — you may be experts in your field with revolutionary ideas and techniques. But if no one can find you or hear you, none of that matters!  Running a great business while being poor…

someone searching for search engine optimization on google

How to Improve Your SEO

Every business wants its website to stand out among the competitors found on search engines like Google. The good news is that ranking higher doesn’t have to be complicated. You just have to know a few things about search engine…

social media marketing on a laptop on a black desk in an office

Are There Different Types of Social Media Marketing? 

With the digital age becoming more prominent, businesses must start taking their social media marketing seriously. Many business owners are already aware that this can be a reasonably complex field.  Navigating the numerous social media platforms is a challenge. With…

Linkedin Feature Update April 2022

How to add your Website URL to your LinkedIn profile

LinkedIn just released a new feature that enables you to add your website address to your LinkedIn profile.
Here are the steps to optimize your LinkedIn profile and drive more people to your website.

search engine optimization being relevant in 2022

Is SEO Still Relevant in 2022?

Search Engine Optimization (SEO) is and has been extremely important for any website to rank high on search engines like Google and generate internet traffic. As search engines change their algorithms, website owners are forced to adapt to the changes…