Tips and Tricks

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Top 4 Differences in Ads Between Facebook and Instagram

Social media advertising can be frustrating for newcomers to jump into. Determining which platforms to use can feel like an exercise in madness because there are so many subtle differences. You need to pay attention to details like: User demographics Cost of ads Type of content allowed Desktop vs. mobile viewing Text vs. image vs. …

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Top Reasons Your Website Isn’t Reaching the First Page

It’s frustrating to put massive effort into crafting a website only for it to get buried in search engine results. You probably feel like it should be showing up way higher than it does, but all you see is your competitors’ sites. What gives?  Well, don’t panic just yet because this situation can be rectified. …

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Why Choosing the Right Content Writer Is Important

Writing effective content marketing is akin to being a tightrope walker. The writer must satisfy the almighty algorithm with the right number of keywords, effective meta descriptions, useful backlinks, well-structured internal links, and an ideal word count — among other essentials.  But a blog can’t just be a dry list of keywords to shoot to …

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How to Improve Your SEO

Every business wants its website to stand out among the competitors found on search engines like Google. The good news is that ranking higher doesn’t have to be complicated. You just have to know a few things about search engine optimization (SEO).  Understanding the basic strategies of SEO can drastically improve your ranking, bringing in …

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Are There Different Types of Social Media Marketing? 

With the digital age becoming more prominent, businesses must start taking their social media marketing seriously. Many business owners are already aware that this can be a reasonably complex field.  Navigating the numerous social media platforms is a challenge. With new additions to social media popping up every day, you need to know what the …

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