How Showing Up #1 Online Can Skyrocket Your Business Growth
The Holy Grail of Top Google Rankings
Are you wondering if it is worth it to make the commitment to invest in and fund the resources required to rank highly on Google and to crowd out your competitors online?
This page is a breakdown of the benefits you will receive by being positioned on page 1 of Google. Whether you are a partner in a law firm, a doctor in a medical practice, an expert in some kind of service, or you have an ecommerce store, you can win big when your brand is first online in the search results.
- According to a study by Chitika, the first organic search result on Google receives 33% of the clicks. That is like 1 out of every 3 searches.
- A study by Advanced Web Rankings found that websites that rank in the top 3 positions on Google receive the majority (57.4%) of clicks. Now you are talking about 1 out of every 2 searches.
Here is what these statistics really demonstrate. If you kill it and get to page 1 of Google, you will see traffic, visibility and sales. That is what we mean when we say to clients we will help you Be #1 Online.
It’s not a joke. This is serious stuff. And it’s not easy at all.
Become an industry thought leader
The first indirect benefit of being positioned highly all over Google is that you quickly get treated as a thought leader and authority. It’s not just about improved visibility and getting more leads. It’s also the cachet of appearing in front of different target audiences at a level of engagement that elevates you on a pedestal.
Your top positioning does a lot more than displace competitors (as you steal away their search engine rankings). It makes you stand out from competitors as a better choice, a smarter choice, perhaps even the only rational choice. When you achieve this level of what we call a “no-brainer” status, that’s when you can start raising your prices or booking some vacation travel, because your money train is rolling in.
Open up new revenue opportunities
If digital marketing were so easy, then everyone would be doing it night and day. The truth is though that getting ranked on Google, or pushing the envelope with new social media engagement ideas is not easy. The endless pursuit of achieving a positive return on investment (ROI) keeps agencies on their toes all the time.
Another reason we agency owners pursue first page Google rankings for our clients is because it opens up more doors when we can reach larger and more targeted audience groups. The more keyword phrases we can rank for, the more people we can get in front of, which can lead to a higher conversion rate and increased sales. It’s a vicious cycle. If you get more business from SEO and digital marketing efforts, then you will invest more with us in producing it for you.
Generate more loyalty and referrals.
When your brand is sitting high on Google, people tend to trust you more. It makes you more credible – even if the person looking at your website or search listing is already a customer. It’s like a modern version of the Good Housekeeping Seal of Approval. That top ranking is like a virtual endorsement that makes your own customers feel better about working with you – even though they may already love your service or your product.
Can you imagine how much more business you will generate from your own customer base that already trusts in you. Your credibility will skyrocket among current and potential customers, which can lead to increased brand loyalty and repeat business.
Enhance the customer browsing experience
A website that appears at the top of search results is more likely to have been designed to be user-friendly. Delivering a top-notch user experience is one of the key performance indicators that Google looks for in its Core Web Vitals rankings tests. A better user experience also means higher conversions. Do you see the continued trend in this article about getting higher conversions? It’s not an accident that when you follow these steps to getting to #1, the natural result is simply more business.
Get a leg up on your competition
The good part about hard work is that not everyone is able to or willing to do it. And if you are willing to do the hard work (which of course means paying us to do the hard work for you), that means often you have a leg up on the competition who either doesn’t want to do it or doesn’t know how to find the people to do the right work that needs to be done.
There are a lot of “posers” in this industry. We digital marketers didn’t invent imposters syndrome, but we certainly have attracted our fair share of imposters. You need to do your due diligence and find the right agency fit for your brand.
Doing the SEO work is an ongoing process that requires a combination of technical skills, digital marketing strategies and time.
- Optimization of your website
- Creating really good, original content
- Correlation analysis of your content
- Ongoing link building
- Responding to Google’s algorithm changes
- Monitoring what competitors are doing
Get more leads while your competition is sleeping
The more you sit ahead of your competitors, the harder it is and the more challenging it will be for your competitors to catch up with you in terms of visibility, brand reputation and revenue.
Outranking your competitors on Google can provide you with a significant competitive advantage and help to establish your brand as the “go-to” choice in your industry.
In conclusion
having a high ranking on Google can provide significant benefits for a brand, from increased visibility and reach among target audiences, to improved engagement and insights into customer behavior, to increased brand reputation and loyalty, and better lead generation.
If you want to take your business to the next level, don’t miss the opportunity to leverage the full potential of the internet and strive for high rankings on Google.
