Look, I gotta come clean with y’all.
When it came time to define Get Visible‘s core values and mission statement, I didn’t lock myself in a room with a pot of coffee and hammer it out old school. Oh no. I enlisted the help of a digital sidekick – ChatGPT.
That’s right – a robot helped me humanize my company. Let’s dive into this man-machine mind meld:
Round 1: My So-So Starter Values
At first pass, I came up with values like:
- Hard Work
- Honor the Awesome
Solid stuff, sure, but it’s about as risky as leaving your money in a savings account.
ChatGPT took one look and said: “Buddy, we gotta punch this up.”
The Power of Pairs: ChatGPT’s Eureka Moment
This A.I. had an a-ha moment – suggesting I combine complementary values like Hard Work and Tenacity. Genius! This doubling effect helped distill Get Visible’s essence.
Filling in the Gaps: ChatGPT’s Rapid Fire Quiz
Next, ChatGPT hit me with a flurry of questions:
- What makes your culture unique?
- What do you do better than anyone?
- Are your values fully baked?
I realized we needed to highlight Client Success, Efficiency, and Value for Money. ChatGPT was like: “Mhmm, now we’re cooking with gas!”
Mission Statement Madness: Draft After Draft
Finally, the mission statement. Wowza, did we go back and forth. Too long, too jargony. After countless tweaks, we landed on:
“At Get Visible, we’re more than a digital marketing agency; we’re your ROI-driven partners stretching every dollar. We listen, empower, and act with relentless tenacity and open communication. Innovation keeps us agile as your vision becomes our mission. We value humility, respect, and inclusivity because we’re also in the business of building profitable, lasting relationships.”
So there you have it. A robot helped me put humanity in our company values. It was like having a supercharged sparring partner, lighting a fire under me.
Next time you’re stuck on company branding, chat with a bot. You may be surprised how human things get.