If you have been reading the previous blog posts on the P6 recipe, then you will understand that if your goal is to get people to trust that you can deliver the goods [or services], you have to invest in goodwill and create an online identity that supports your brand.
Think of it this way. It’s nice to go to the dance, but not if you leave the party without a date. It’s great to date seriously, but greater to marry and have a family.
Business school books are filled with stories of companies with great ideas that people said they wanted but weren’t ready to pay for.
Sometimes like the Newton, your product might be ready before its time and the “need” is not yet there. You can’t force it either.
Other times, the cost is simply too much of a barrier to entry to enable your company to “take off” and be successful.
As much as we’ve been discussing “audience segmentation” and “offer differentiation”, you have to qualify your prospects if you want to eventually have customers that can and will pay their bills.
Even obvious things need to be stated and restated once in a while.
Here’s how we can wrap up this series on P6.
Pull out the notebook with your list of services (i.e. offers)
A citation is a listing online that includes your business name, address and phone number – also referred to as an NAP. Your citation listings that appear online need to be accurate – even down to the suite number. A typo on a listing on another website where your phone number or name is incorrect can affect your search rankings and/or even direct traffic to your website.
What is our recommended solution? We will check your NAP details on directories where your citations appear. We will search on Google for the following NAP related items:
Another alternative is to search for citations by looking for citation directories. We review the top directories and niche/local directories to validate your listings. Some of the main directories include Google, Yelp, Yellowpages, CitySearch, Superpages, and DexKnows.
We can also claim listings for your business in case they have not been claimed already. This process will ensure that you are given access to edit and update your listings going forward