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13Phases
40Steps
12Month rollout
Measurement Step 34 of 40

Measurement · Step 34

Track traditional search performance

Measure:

  • Rankings
  • Organic clicks
  • Impressions
  • Click-through rate
  • Indexed pages
  • Local map visibility
  • Branded search growth
  • Non-branded search growth
  • Referring domains
  • Organic conversions
  • Qualified leads
  • Revenue influenced by organic search

Deliverable

Create a monthly SEO dashboard.

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