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13Phases
40Steps
12Month rollout
Build External Authority Step 26 of 40

Build External Authority · Step 26

Strengthen professional profiles across the web

Profiles should use consistent facts and positioning. Review and improve profiles on:

  • LinkedIn
  • Professional associations
  • Legal or medical directories
  • Conference websites
  • Alumni websites
  • Industry publications
  • Podcast pages
  • Author profiles
  • Business directories
  • Review platforms

Deliverable

Create an external profile inventory.

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