Standardize naming and descriptions
Use consistent language for:
- Firm name
- Professional names
- Titles
- Services
- Locations
- Industries
- Credentials
- Methodologies
- Products
- Programs
*For example, do not describe the same service as:*
- *Medical board defense*
- *Physician disciplinary representation*
- *Professional licensing law*
- *Doctor complaint response*
*unless the relationship among those terms is made clear.*
Deliverable
Create a terminology and entity style guide.