Run controlled improvements
Avoid changing everything at once.
For each test:
- Select a page group or topic cluster.
- Record the baseline.
- Define one major intervention.
- Make the change.
- Measure traditional search visibility.
- Measure AI mentions and citations.
- Measure conversions.
- Compare results.
- Document the lesson.
- Apply the lesson elsewhere only when justified.
Example tests
- Add expert bios and professional review
- Add original case examples
- Improve direct-answer formatting
- Strengthen internal links
- Add independent citations
- Consolidate overlapping pages
- Add video
- Improve external professional profiles
- Earn relevant third-party mentions
Deliverable
Maintain an SEO and AI experiment log.