Prune weak and redundant content

Remove, merge or redirect pages that:

Duplicate stronger pages
Have no clear purpose
Contain outdated advice
Have weak evidence
Target the same intent
Receive no traffic or engagement
Damage credibility
Present inconsistent information

Expert advisory: Don’t think you should delete a page just because it receives little traffic. Some pages support conversion, authority or client validation and you should keep them live.

Deliverable

Complete an annual content pruning review.