Optimize local business information
For firms serving local markets, review:
- Google Business Profile
- Bing Places
- Apple Business Connect
- Local directories
- Office pages
- Maps
- Reviews
- Photos
- Service categories
- Hours
- Phone numbers
- Address consistency
Each office should have a legitimate location page with:
- Address
- Phone
- Directions
- Professionals
- Services offered
- Geographic relevance
- Parking or access information
- Nearby landmarks
- Testimonials, where appropriate
Deliverable
Create a local visibility checklist for each office.