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13Phases
40Steps
12Month rollout
Measurement Step 36 of 40

Measurement · Step 36

Measure evidence growth

Track how the firm’s proof base expands.

Measure:

  • Case studies published
  • Professional profiles completed
  • Media mentions
  • Speaking appearances
  • Podcast appearances
  • Reviews
  • Citations
  • Original research
  • External author profiles
  • Association participation
  • Third-party references

Deliverable

Create a quarterly authority report.

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