Implement appropriate structured data
Use structured data only when it accurately describes the page.
Possible types include:
- Organization
- LocalBusiness
- ProfessionalService
- Person
- Article
- Service
- BreadcrumbList
- FAQPage, where eligible
- VideoObject
- Review, where permitted
- Event
- PodcastEpisode
Structured data should reinforce information already visible on the page. Don’t try to introduce unsupported claims.
Deliverable
Create a structured data map by page type.