Identify the firm’s priority services
Start by listing every service the firm offers.
Do not treat every service as equally important.
For each service, document:
- Revenue generated
- Profit margin
- Typical client value
- Sales cycle
- Geographic reach
- Competitive strength
- Current visibility
- Future growth potential
- Availability of internal expertise
- Ability to demonstrate results
Score each service from 1 to 5. The highest-scoring services become the first visibility priorities.
Example
| Service | Revenue value | Competitive strength | Proof available | Growth priority | Total |
|---|---|---|---|---|---|
| Healthcare compliance | 5 | 5 | 4 | 5 | 19 |
| Employment law | 3 | 3 | 4 | 3 | 13 |
| General business law | 2 | 2 | 2 | 2 | 8 |
Deliverable
Create a prioritized list of:
- Primary services
- Secondary services
- Supporting services
- Services that should not receive major content investment