Develop citation-worthy assets
Create assets that others have a reason to reference.
Examples:
- Original surveys
- Benchmark reports
- Industry data
- Regulatory trackers
- State-by-state guides
- Calculators
- Checklists
- Model documents
- Decision trees
- Annual reports
- Trend analyses
- Case collections
- Expert directories
- Research summaries
Example
- A law firm might create: Annual California Medical Board Enforcement Report
- A consulting firm might create: 2027 Professional Services Utilization Benchmark
- An accounting firm might create: Dental Practice Acquisition Valuation Calculator
Deliverable
Create at least one major citation-worthy asset per priority practice area each year.