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13Phases
40Steps
12Month rollout
Measurement Step 37 of 40

Measurement · Step 37

Connect visibility to business results

Track:

  • Consultations
  • Qualified leads
  • Opportunity value
  • Closed business
  • Revenue
  • Assisted conversions
  • Branded search growth
  • Direct traffic
  • Referral traffic
  • Cost per qualified lead
  • Client acquisition cost

Deliverable

Create a revenue attribution report.

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