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13Phases
40Steps
12Month rollout
Internal Linking and Knowledge Architecture Step 25 of 40

Internal Linking and Knowledge Architecture · Step 25

Connect the professional to the knowledge

Content should also link back to the relevant professional to create a visible relationship between the person and the topic. A professional profile should link to:

  • Services handled
  • Articles written
  • Videos
  • Podcasts
  • Case studies
  • Speaking appearances
  • Publications
  • Media quotes
  • Professional memberships

Deliverable

Create a professional-content connection map.

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