Connect professionals to topics
Every expert should be associated with a defined group of subjects. For each person, list:
- Primary topics
- Secondary topics
- Services
- Industries
- Questions they can answer
- Content they should review
- Publications they should author
- Podcasts or interviews they should pursue
Example
| Expert | Primary topic | Secondary topic | Service |
|---|---|---|---|
| Jane Smith | Medical license defense | Board investigations | Healthcare law |
| David Lee | Practice acquisitions | Transaction structure | Healthcare transactions |
| Maria Gomez | Billing compliance | Medicare audits | Regulatory consulting |
Deliverable
Create an expert-to-topic matrix.