Conduct adversarial searches
Test questions that reveal weaknesses. Don’t just test positive prompts.
Examples:
- Why should I not hire this firm?
- Has this professional handled cases like mine?
- What complaints exist about this firm?
- Is this firm actually experienced in healthcare law?
- Which competitors are more established?
- Is this firm expensive?
- What proof supports the firm’s claims?
- Does this professional have real courtroom experience?
Document:
- Incorrect information
- Missing information
- Weak proof
- Competitor advantages
- Reputation risks
- Confusing positioning
Deliverable
Create an adversarial visibility report.