Build topic clusters around buyer problems
A service page explains what the firm offers.
For each priority service, create topic cluster content that demonstrates what the firm knows:
- Definitions
- Risks
- Causes
- Warning signs
- Process
- Cost
- Timing
- Documentation
- Common mistakes
- Alternatives
- Comparisons
- Laws or regulations
- Case examples
- Frequently asked questions
- Decision criteria
Example cluster
Medical Board Investigations
- What happens after a board complaint?
- How long does an investigation take?
- Should a doctor respond without counsel?
- What records can the board request?
- Can a board complaint become public?
- What happens during an interview?
- How should a physician prepare?
- What are the possible outcomes?
Deliverable
Create one topic cluster map for every priority service.