Build the service hierarchy

Each priority service should have a clear position in the site. A standard hierarchy may include:

• Main services page
• Primary service page
• Subservice pages
• Industry pages
• Problem pages
• Process pages
• Comparison pages
• Professional profiles
• Case studies
• Guides
• FAQs
• Location pages

Example

Healthcare Law

• Medical License Defense
  • Medical Board Investigations
  • Accusations and Disciplinary Actions
  • License Applications
  • Substance Abuse Allegations
  • Standard of Care Complaints
• Healthcare Compliance
  • Stark Law
  • Anti-Kickback Statute
  • Corporate Practice of Medicine
  • Billing Compliance
• Healthcare Transactions
  • Practice Acquisitions
  • Management Services Organizations
  • Private Equity Transactions

Deliverable

Create a service architecture map.