Build relevant links and mentions

Prioritize:

Industry publications
Associations
Universities
Trusted directories
Chambers of commerce
Conference websites
Client partners
Vendors
Research citations
Media coverage
Podcasts
Resource pages

A relevant mention from a respected industry source may be more valuable than a stronger-looking but unrelated domain. Don’t democratize the value of each link because they are not equal.

Deliverable

Create a quality-focused outreach list.