Build an evidence graph
For each claim, identify the evidence that supports it.
Evidence may include:
- Case studies
- Client testimonials
- Representative matters
- Transaction lists
- Court records
- Certifications
- Awards
- Media coverage
- Conference presentations
- Original research
- Published articles
- Professional memberships
- Government records
- Review profiles
- Interviews
- Videos
- Books
- Data
- Years in practice
- Number of clients served
Example
| Claim | First-party proof | 3rd-party proof | Missing evidence |
|---|---|---|---|
| Experienced in medical board defense | Service page and case summaries | Legal directory profile | More detailed case examples |
| Advises private equity healthcare firms | Client descriptions | Conference bio | Published transaction list |
| Recognized authority in compliance | Articles and webinars | Media quotes | Industry association role |
The rule
A claim should not appear repeatedly across the site unless the firm can support it.
Deliverable
Create an evidence graph that connects claims to proof.