What is Digital ATM™

Grow Revenues with a Digital ATM

Millions of companies and organizations are running around in circles trying to figure out ways to game the search engines and social media sites for more traffic, leads and sales. They staff up internal teams or outsource the efforts to digital marketing companies all in the hopes of finding the magic formulas for higher search engine rankings and more social engagement. A few years ago, we took a step back and did a deep assessment of our business model in order to see how we could continue growing our agency more consistently.

We decided to stop looking for the latest tricks and untested ideas. We determined that we could use technology to be more efficient at implementing time-tested, proven, market penetration methods. We set out to develop an evergreen branding and marketing program for our clients that could withstand the tests of time.

The result was Digital ATM: Assessment – Toolbox – Methodology

Digital ATM™ is made up of simple concepts and practical tools that can be easily applied to any organization that wants to use digital traffic channels to grow its brand visibility, web traffic and leads and revenues.

There is no theory, no tricks and no fads – just basic, useful tools and methods that help you produce real, tangible impact on your brand presence online.

Here are 3 core components of Digital ATM™:

  • Assessment. We start with a surveillance program to examine your organization broadly and up close. We look at your internal marketing operations as well as how you compete and fit into the landscape of online-focused competitors. Our “whole marketing solution” oriented approach helps you see the forest and the trees in relation to your achievements, your gaps and your opportunities. Your customized 6-part Core Assessment will include an analysis of: Keywords, Competitors, Messaging, Technology, Penetration and Opportunity.
  • Toolbox. To grow your visibility through online channels, you need to be economically efficient at getting your brand in front of your potential customers and referral sources in the places they visit most online. We have a toolbox of services that are all designed to position your brand in front of the audiences you need to reach. With more than 2 decades of experience under our belt, we have earned the rare right to declare that we have core competencies in 6 of the most critical digital areas that can impact your brand reputation, web traffic and lead conversions.
  • Website design and development
  • Search engine rankings and advertising
  • Social media engagement and advertising
  • Content and video marketing
  • Reputation management
  • Ecommerce operations
  • Methodology. The secret sauce to developing an effective digital marketing campaign is like any food recipe. You need the right ingredients, the exact quantities and instructions for the best order in which to mix them. We are master chefs in the digital marketing kitchen and will custom design every campaign recipe according to our own proprietary brand positioning methodologies we’ve been developing and deploying for more than 20 years. We have been able to successfully promote and position brands online because we bring the focus, discipline and transparency that is required to beat out competitors in any field.

Digital ATM™ works for any company or nonprofit – across all industries and business models. If you need brand exposure online and more clients, sales or donations, Digital ATM™ can help you achieve your dreams.

Implementing Digital ATM™ will help you realize three of your most critical marketing needs:

  • Search Engine Intelligence — Target actionable keyword phrases in your Google and Bing efforts for first page rankings and PPC ads with better ROI.
  • Social Media Engagement — Publish the right kind of trending and desired content that grows your likes, followers and comments on your social channels.
  • Optimal Website Performance — Get the best results when pages load faster and visitors more easily identify your compelling brand value and distinction.

Citation Audit

A citation is a listing online that includes your business name, address and phone number – also referred to as an NAP. Your citation listings that appear online need to be accurate – even down to the suite number. A typo on a listing on another website where your phone number or name is incorrect can affect your search rankings and/or even direct traffic to your website.

What is our recommended solution? We will check your NAP details on directories where your citations appear. We will search on Google for the following NAP related items:

Another alternative is to search for citations by looking for citation directories. We review the top directories and niche/local directories to validate your listings. Some of the main directories include Google, Yelp, Yellowpages, CitySearch, Superpages, and DexKnows.

We can also claim listings for your business in case they have not been claimed already. This process will ensure that you are given access to edit and update your listings going forward

Meta Tag Audit

Website Content Audit

Link Structure Audit

Google+ Page Audit

Online Reputation Review

Backlink Review

Website Speed Audit

Local Schema Audit

Google Analytics Implementation Audit