The Enhanced Confirmation Process Unveiled
Hey, it’s Jason C., your trusted advisor in the digital marketing arena. If you’re an attorney or other type of professional services providers, and you’re still relying on networking, word-of-mouth, or referrals to get clients, it’s time for a wake-up call. I’ve got a strategy that’s going to revolutionize your lead generating efforts – The Enhanced Confirmation Process. But hold your horses; we’re not stopping there. I’ve got some extra, meaty elements that’ll turn this strategy into a full-course meal. So, let’s get down to brass tacks.
The Classic Confirmation Process: The Foundation
You’re no stranger to the Buyer’s Journey—Awareness, Consideration, Decision. I was reading an article from the Falk Communications and Research website where the author did a flip of the script. She introduced the Confirmation Process that turns YOU (not the prospect) into the star of the show. It’s a three-act play: Awareness (they find out about you), Consideration (they check you out), and Decision (they hire you). I want to present a nuanced approach below.
The Enhanced Confirmation Process: The Full Feast
The classic model is your bread and butter, but why not add some steak to the meal? Here’s how to make it a gourmet experience.
Engagement Metrics: The Pulse of Your Practice
First off, if you’re not measuring, you’re just messing around. Use analytics to track user behavior. Are they clicking on your ‘About Me’ page but ignoring your ‘Services’? That’s a clue, Sherlock!
Personalization: Roll Out the Red Carpet
We’re living in the future, my friend. Use AI to tailor the user experience. If you are a lawyer and someone’s browsing family law pages, don’t hit them with commercial real estate content. It’s like serving wine at a kid’s birthday party—just wrong.
Follow-Up Mechanisms: The Cherry on Top
You’ve got them interested, now seal the deal. Use compelling CTAs and maybe even a chatbot to guide them to the finish line.
Trust Signals: Your Trophy Wall
You’ve won awards, you’ve got certifications—don’t be shy, show them off. This is your trophy wall, and it’s what sets you apart from Joe or Alice Schmoe down the street.
Emotional Connection: The Soul Food
People don’t hire attorneys; they hire human beings who are attorneys. Share your journey, share your why, and make that emotional connection.
The Extra Beef: Some Secret Sauce
A/B Testing: The Taste Test
You wouldn’t serve a dish without tasting it, right? A/B testing is your taste test. Find out what resonates with your audience and double down on it.
SEO Strategy: The Main Course
You could have the Sistine Chapel of websites, but if no one sees it, what’s the point? A sprinkle of SEO is your main course, the meat that fills the plate.
Social Media Integration: The Side Dishes
You can’t just have steak; you need the potatoes and the veggies. Your social media channels are those side dishes that complete the meal.
Crisis Management: The Fire Extinguisher
Every kitchen has mishaps. How you handle them defines you. Bad reviews? Address them head-on. Legal setbacks? Show how they’ve made you a better attorney.
Video Content: The Sizzle
You know what they say—the sizzle sells the steak. Video content is that sizzle. Use it to showcase client testimonials, explain complex concepts, or give a virtual tour of your office.
Accessibility: The All-You-Can-Eat Buffet
Your website should be an all-you-can-eat buffet, open to everyone. Make it accessible to people with disabilities, and you’re not just being inclusive; you’re expanding your market.
This Month’s Must-Dos: Your To-Do List
Enough talk. It’s time for action. Audit your website and LinkedIn profile. Update them with these elements, and don’t dilly-dally. The clock’s ticking, and those clients aren’t going to wait forever.
So there it is, your full-course meal for client attraction. Implement this, and you won’t just survive; you’ll thrive.
Until next time, keep winning those cases and let’s make your practice the talk of the town.
P.S. If you’re still sitting on the fence, it’s time to jump off and hit the ground running. Give me a call, and let’s turn your lead generation efforts from a wasted expense into a pipeline of leads.