Blog: Surveys

Take the PR Agency Survey

1. Which best describes your organization?Solo PR ConsultantBoutique PR Agency (2–10 employees)Mid-Sized PR Agency (11–50 employees)Large PR Agency (50+ employees)In-House PR TeamOther

4. Which challenge is currently having the greatest impact on the PR industry? (Select top three)AI-generated contentClient budget reductionsIncreased competitionMeasuring ROIMedia fragmentationDeclining journalist responsivenessEconomic uncertaintyOther

8. How long does it typically take your agency to convert a qualified prospect into a client?Less than 2 weeks2–4 weeks1–3 months3–6 monthsMore than 6 months

11. Which aspect of PR do clients have the most difficulty understanding?How long it takes to see resultsHow PR impacts business growthThe value of earned mediaHow PR differs from marketingHow success should be measuredThe amount of work involved behind the scenesOther

14. After earning media placements, how do clients leverage it and broadcast the coverage?Social media marketingOutreachAdvertising campaignsMore media placementsSpeaking engagementsOther

15. What is the biggest barrier preventing clients from maximizing the value of earned media?Lack of timeLack of strategyLimited internal resourcesBudget constraintsThey don't know what to do nextThe agency engagement has endedOther

16. Who is most responsible for maximizing the value of earned media after publication?The PR agencyThe clientA marketing teamA sales teamIt should be a shared responsibility

18. How important is original research for earning media coverage? (1 is least and 10 is most)

19. How will AI fundamentally change the PR industry?Reduce costs of preparing public releasesGenerate more video content (at lower costs)Make outreach more accessible on a larger scalePersonalized outreach at scale

20. Which statement do you agree with most?PR agencies will increasingly be expected to generate measurable business outcomes.Clients will expect more than media coverage alone.Original research will become a major competitive advantage.Content repurposing will become standard practice.AI will fundamentally change the PR industry.

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Blog: Surveys

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