content writing

A man on the computer writing content for a website's home page.

Why Choosing the Right Content Writer Is Important

Writing effective content marketing is akin to being a tightrope walker. The writer must satisfy the almighty algorithm with the right number of keywords, effective meta descriptions, useful backlinks, well-structured internal links, and an ideal word count — among other essentials. But a blog can’t just be a dry list of keywords to shoot to …

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