24 Aug

Link Structure Audit

Link Structure Audit

  • URL’s (i.e. website addresses) should be keyword rich. If you are using WordPress, make sure you activate Permalinks.
  • URL’s should be human readable because it will reduce higher bounce rates which occur when people click the wrong link.
  • We use a sitemap tool like XML-Sitemaps.com to create a list of all your website URLs. This is a great tool to keep in your SEO arsenal.
  • URL’s with multiple words should be joined together with dashes (-) rather than underscores or no spaces at all. Underscores are used in coding language, Google doesn’t treat underscores as word-separators, but does for dashes.
  • Consider using a “Flat Link Architecture” for your site links so that you don’t have a sitemap that includes many levels of pages. Think of this as NOT having a file cabinet with folders inside folders inside even more folders.
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Link Structure Audit