Profiles should use consistent facts and positioning. Review and improve profiles on: LinkedIn Professional associations Legal or medical directories Conference websites Alumni websites Industry publications Podcast pages Author profiles Business directories Review platforms Deliverable Create an external profile inventory.
The firm’s professionals should contribute expertise outside the firm’s website. Opportunities include: Journalist requests Industry publications Podcasts Webinars Conference panels Association articles Expert roundups University events Trade groups Local media Professional newsletters Obviously you want a backlink. But even more is to create independent confirmation that the professional is associated with the topic. Deliverable Create …
Create assets that others have a reason to reference. Examples: Original surveys Benchmark reports Industry data Regulatory trackers State-by-state guides Calculators Checklists Model documents Decision trees Annual reports Trend analyses Case collections Expert directories Research summaries Example A law firm might create: Annual California Medical Board Enforcement Report A consulting firm might create: 2027 Professional …
Prioritize: Industry publications Associations Universities Trusted directories Chambers of commerce Conference websites Client partners Vendors Research citations Media coverage Podcasts Resource pages A relevant mention from a respected industry source may be more valuable than a stronger-looking but unrelated domain. Don’t democratize the value of each link because they are not equal. Deliverable Create a …
To be an agile, multi-service, industry-agnostic, digital marketing agency with insane retention rates.
Our 15-person team collaborates with clients in multiple states from our headquarters in Phoenix, Arizona.
22044 N 44th Street, Suite 220 Phoenix, AZ 85050
Designed by Get Visible © 2026 | Privacy Policy | Cookie Policy | Terms and Conditions
