Phase 8: Internal Linking and Knowledge Architecture

Create a deliberate internal linking system

Internal links should show how ideas relate. Use links between: Main service pages and subservices Articles and relevant services Professional profiles and authored content Case studies and related services Industry pages and service pages FAQs and deeper guides Location pages and professional profiles Definitions and detailed explanations Internal link rules Use descriptive anchor text Link …

Read more

Connect the professional to the knowledge

Content should also link back to the relevant professional to create a visible relationship between the person and the topic. A professional profile should link to: Services handled Articles written Videos Podcasts Case studies Speaking appearances Publications Media quotes Professional memberships Deliverable Create a professional-content connection map.

Get Visible
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.