Important service and professional pages should be easy to reach from the main navigation and internal links. Ask your development team to review: Crawlability Indexability Site speed Mobile usability Duplicate URLs Canonical tags Redirects XML sitemap Robots directives Broken links Structured data errors Security Accessibility Page depth Orphan pages Deliverable Complete a technical SEO remediation …
Use structured data only when it accurately describes the page. Possible types include: Organization LocalBusiness ProfessionalService Person Article Service BreadcrumbList FAQPage, where eligible VideoObject Review, where permitted Event PodcastEpisode Structured data should reinforce information already visible on the page. Don’t try to introduce unsupported claims. Deliverable Create a structured data map by page type.
Use consistent language for: Firm name Professional names Titles Services Locations Industries Credentials Methodologies Products Programs *For example, do not describe the same service as:* *Medical board defense* *Physician disciplinary representation* *Professional licensing law* *Doctor complaint response* *unless the relationship among those terms is made clear.* Deliverable Create a terminology and entity style guide.
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