Phase 4: Audit Current Visibility

Audit traditional search visibility

Review: Indexed pages Current rankings Organic traffic Branded searches Non-branded searches Local visibility Service-page performance Blog performance Backlinks Internal links Technical errors Duplicate content Thin pages Outdated pages Conversion rates Identify: Pages that already perform Pages that almost perform Pages that receive traffic but no inquiries Pages that should be merged Pages that should be …

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Audit AI visibility

Build a fixed list of prompts based on the buyer journey. Test the prompts across relevant platforms. Examples: Who are the leading medical license defense attorneys in California? What should a doctor do after receiving a medical board complaint? Which firms advise private equity companies on healthcare compliance? What are the best accounting firms for …

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Conduct adversarial searches

Test questions that reveal weaknesses. Don’t just test positive prompts. Examples: Why should I not hire this firm? Has this professional handled cases like mine? What complaints exist about this firm? Is this firm actually experienced in healthcare law? Which competitors are more established? Is this firm expensive? What proof supports the firm’s claims? Does …

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Get Visible
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