For each claim, identify the evidence that supports it. Evidence may include: Case studies Client testimonials Representative matters Transaction lists Court records Certifications Awards Media coverage Conference presentations Original research Published articles Professional memberships Government records Review profiles Interviews Videos Books Data Years in practice Number of clients served Example Claim First-party proof 3rd-party proof …
Some firms have experience but have never documented it. Turn those gaps into a production plan. Common gaps include: No case studies No representative matters No original research No professional commentary No named methodology No videos No independent recognition No recent testimonials No author profiles No speaking record No consistent biographies Example If the firm …
List the statements the firm wants prospective clients and AI systems to understand. Every important claim should be documented. Examples: The firm has deep experience in medical licensing cases. The firm works with private equity-backed healthcare companies. The firm has completed more than 500 business valuations. The firm specializes in complex partnership disputes. The professional …
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