Search engines and AI systems need a consistent understanding of the firm. This information should remain consistent across the website and major external sources. Document the official version of: Firm name Legal name Common name Founding date Headquarters Office locations Service areas Phone number Website Primary category Secondary categories Industries served Leadership Key professionals Professional …
In professional services, the individual expert is often as important as the firm. Create an entity profile for every partner, principal, doctor, consultant or senior professional. Include: Full name Professional title Credentials Education Licenses Certifications Years of experience Areas of expertise Industries served Geographic experience Notable cases or projects Publications Speaking appearances Media mentions Awards …
Every expert should be associated with a defined group of subjects. For each person, list: Primary topics Secondary topics Services Industries Questions they can answer Content they should review Publications they should author Podcasts or interviews they should pursue Example Expert Primary topic Secondary topic Service Jane Smith Medical license defense Board investigations Healthcare law …
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