Phase 12: Measurement

Maintain a fixed prompt set. Track by platform: Brand mention rate Professional mention rate Citation rate Recommendation rate Competitor share Accuracy Sentiment Source type Landing page cited Prompt category Change over time Deliverable Create a monthly AI visibility scorecard.

Track how the firm’s proof base expands. Measure: Case studies published Professional profiles completed Media mentions Speaking appearances Podcast appearances Reviews Citations Original research External author profiles Association participation Third-party references Deliverable Create a quarterly authority report.

Track: Consultations Qualified leads Opportunity value Closed business Revenue Assisted conversions Branded search growth Direct traffic Referral traffic Cost per qualified lead Client acquisition cost Deliverable Create a revenue attribution report.

Measure: Rankings Organic clicks Impressions Click-through rate Indexed pages Local map visibility Branded search growth Non-branded search growth Referring domains Organic conversions Qualified leads Revenue influenced by organic search Deliverable Create a monthly SEO dashboard.