Phase 10: Local Visibility

Optimize local business information

For firms serving local markets, review: Google Business Profile Bing Places Apple Business Connect Local directories Office pages Maps Reviews Photos Service categories Hours Phone numbers Address consistency Each office should have a legitimate location page with: Address Phone Directions Professionals Services offered Geographic relevance Parking or access information Nearby landmarks Testimonials, where appropriate Deliverable …

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Build a review system

Professional services buyers rely heavily on trust signals. Create a compliant process for requesting reviews. Track reviews by: Service Professional Office Client type Sentiment Recurring themes *Do not script false reviews or ask clients to include claims that cannot be verified.* Deliverable Create a review acquisition and response process.

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