If Google or Bing search engine listings show negative information [about you] when someone searches for your name, or your company name, or someone else’s name that you have [or had] a relationship with, then you need to hire a company like GetVisible to get rid of those bad listings and improve your online reputation.
This reputation repairing process is also known as a Reverse or Negative SEO campaign. Here are the type of bad news listings that suggest you need to consider implementing a digital reputation online.
Reverse SEO to get rid of bad news:
- Your mugshot from a jail or correctional facility
- A copy of your prison record
- Items that slander your reputation (stories from your ex-wife or ex-girlfriend)
- Documents from court case filings that can be found online
- Documents on sites ending in .gov extensions (ex. FBI, SEC)
- Bad things about someone else with a similar name (mistaken identity)
Negative SEO to push down complaints:
- RipoffReport.com complaints (really hard to move these)
- BBB (Better Business Bureau) Complaints
- Bad reviews on Yelp, TrustPilot, or Google Reviews
- YouTube Videos (that are bad for you) with high rankings
Positive efforts to hide old negative business items:
- Old business activities with bad news
- Lawsuits (current and old ones)
- Former employees’ bad acts connected with your name
Are You Being Negatively Affected by Fake News Listings?
Negative comments or bad reviews relating to things from your past, like being fired from a job, or lawsuits, can be quite harmful to getting a job, signing that next deal or making the next sale. When sites show up on the Google search results pages, people think that what they see on them is totally legit and they equate these sites with CNN type news. You need to control all this by doing a Reverse SEO and digital reputation management campaign. The good news is that these campaigns utilize White Hat SEO Techniques because the tactics we employ to improve your reputation also follow Google’s guidelines.
Keep reading to see how we can help you hide these bad items in the Google search engine listings and we can help you present a more positive image of your reputation online.
What does an Online Reputation Management campaign do for you?
What are my Reputation Management Options?
We will create worthwhile content that helps your website (and other websites and social media properties we put the content onto) rank higher than other sites with negative content. The result of Reverse SEO activities is push your listings higher while pushing the negative content listings lower until they no longer appear high up in the SERPs (search engine results pages).
Step 1 is Content Creation
We create professionally written content for your brand that will get disseminated through your website, micro-websites, blogs and social media channels. Our combined experience in public relations, SEO, social media marketing, and online advertising, all come together under one banner to work for your brand reputation. We can create relevant blog postings, informative articles, micro-websites, infographics, videos, graphics, white papers and social media posts as part of our content generation efforts. We will be able to determine what type of content will get ranked and stay ranked for a longer time.
Step 2 is Content Promotion
If we can’t remove the bad things people are saying about you, then our optimization tactics will replace the bad things with good and better things we can get positioned higher up in the rankings results. After creating positive content (described above), we use SEO tactics to publicize and promote this content onto the first page of Google. Top rankings will by necessity push down other listings (which include negative mentions of your brand) onto the less visited 2nd or 3rd pages of Google or Bing.
Step 3 is Monitoring Results
We use industry standard software tools to monitor your brand’s online reputation and track its performance in the search engine rankings. You will receive weekly reports showing you how your brand is performing.
Glossary of Services
Wikipedia consistently ranks highly in the search engines’ results. We work within Wikipedia’s editorial policies and guidelines to influence the Wikipedia Community to improve your Wikipedia page. We will evaluate the Wikipedia page, get a sense of the history of edits, and learn about what the editors want to see on your page. All this information informs the plan we build to make an impact on your Wikipedia presence.
PUBLIC RELATIONS MESSAGING
We can publicize your messages to different communities of people that have different browsing habits online. By pushing your content through different channels like Facebook, Instagram, Snapchat, Twitter and Linkedin, you can reach more people who may have missed your content on just one channel. We can also customize the messaging on each channel so its speaks more naturally and persuasively to each of those channels’ audiences more appropriately. If you want to get more of the right kind of exposure, this type of targeted messaging distribution is quite powerful.
A citation is a listing online that includes your business name, address and phone number – also referred to as an NAP. Your citation listings that appear online need to be accurate – even down to the suite number. A typo on a listing on another website where your phone number or name is incorrect can affect your search rankings and/or even direct traffic to your website.
What is our recommended solution? We will check your NAP details on directories where your citations appear. We will search on Google for the following NAP related items:
Another alternative is to search for citations by looking for citation directories. We review the top directories and niche/local directories to validate your listings. Some of the main directories include Google, Yelp, Yellowpages, CitySearch, Superpages, and DexKnows.
We can also claim listings for your business in case they have not been claimed already. This process will ensure that you are given access to edit and update your listings going forward