Understand How Discoverable Your Firm Really Is
The Market Visibility Index (MVI) is a diagnostic score that measures how easily your firm can be found, recognized, and trusted across today’s discovery channels.
It answers a simple but critical question:
When potential clients search, ask AI, or look for referrals, do they see you or your competitors?
What Is the Market Visibility Index?
The Market Visibility Index is a 100-point score that evaluates your firm’s visibility across the channels that now influence client decisions:
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Google search and local results
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AI platforms such as ChatGPT and Perplexity
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Online authority signals
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Social proof and reputation
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Content engagement and activity
The result is a single, clear score that reflects how visible your firm truly is in your market.
Think of it as a visibility credit score for your business.
Why Visibility Needs a Score
Most firms assume they are visible because they have a website, reviews, or referrals.
In reality, visibility is fragmented. Clients discover firms through multiple paths, often before they ever visit a website.
Without a score, firms are guessing.
The MVI replaces guesswork with clarity by showing:
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Where you are visible
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Where you are invisible
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How strong your discovery footprint really is
What the MVI Measures
The Market Visibility Index is calculated across five core categories.
Google Visibility
How well your firm appears in organic search and local results for relevant queries.
AI Search Visibility
Whether AI tools recognize, cite, or recommend your firm when users ask for professional services.
Authority and Reputation
The strength of your expertise signals, credentials, backlinks, and third-party trust markers.
Social Proof and Influence
Your presence across reviews, mentions, and professional social platforms.
Engagement and Content
How active, relevant, and discoverable your content is over time.
Each category contributes to your overall MVI score.
What the Score Means
Your MVI score places your firm into one of three visibility zones.
0-40: Invisible
Your firm is largely unseen across search, AI, and referral channels.
41-70: Competitive Risk
You are visible in some areas, but competitors frequently appear ahead of you.
71-100: Market Leader
Your firm is consistently discovered, trusted, and chosen in your market.
The score is designed to be clear, comparable, and actionable.
Who the MVI Is For
The Market Visibility Index is designed for:
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Law firms and professional services firms
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Businesses that rely on inbound leads and referrals
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Firms that want measurable visibility, not vanity metrics
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Leaders who want clarity before investing in marketing
How the MVI Assessment Works
The MVI Assessment evaluates your firm using publicly available visibility signals and proprietary analysis.
You receive:
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Your overall Market Visibility Index score
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A breakdown by visibility category
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High-level insights into strengths and gaps
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A snapshot of how discoverable your firm is today
The assessment is diagnostic, not promotional.
Why Get Visible Created the MVI
Search behavior has changed.
Clients now ask AI tools for recommendations.
Referrals check online credibility before making introductions.
Search engines reward authority and relevance over volume.
The MVI was created to help firms understand this new reality and measure visibility in a way that reflects how clients actually find professional services today.
Start With Your Market Visibility Score
Before improving visibility, you need to understand it.
The Market Visibility Index provides that starting point.
Request your Market Visibility Index Assessment
and see how your firm is being discovered right now.
