With regard to website development, there are interesting challenges for manufacturers and distributors that mostly relate to eCommerce platform requirements. If you want more information on how we can grow search engine traffic and social media exposure, you can check out our services pages.
This page includes different sections that can serve as guidelines for the type of functionality you should look for in an eCommerce store for your manufacturing or distribution company.
Whether you sell directly to consumers (B2C) or sell B2B to other businesses and channel partners (e.g. dealers, distributor networks, buying clubs and wholesalers), we are able to build you a website and devise a marketing strategy that positions you in front of the customers you need to reach.
Designing a site for a manufacturer who sells primarily business to business (B2B) presents a different set of challenges than simply designing a standard eStore for an online retailer. One of the main differentiators in a B2B situation is the need for a quoting engine to manage quotes. Often in the B2B situation, the buyers need to get formal quotes that get turned into Purchase Orders. Therefore, the typical click to purchase model of most eCommerce shopping cart platform does not work.
Here are some of the main features your eCommerce platform should contain:
Visitors need to be able to find where your products can be purchased, how to obtain local customer support, and how to find local distribution partners.
Building ongoing website traffic is a two-step process of driving people to the site and then bombarding them with a continuous reengagement marketing strategy that builds brand confidence and trust. Our design and integration team works closely with your sales and marketing staff to help you drive visitors to your site and convert the web traffic into new leads and eventually into customers.
The sites we build are geared to grow your business:
A citation is a listing online that includes your business name, address and phone number – also referred to as an NAP. Your citation listings that appear online need to be accurate – even down to the suite number. A typo on a listing on another website where your phone number or name is incorrect can affect your search rankings and/or even direct traffic to your website.
What is our recommended solution? We will check your NAP details on directories where your citations appear. We will search on Google for the following NAP related items:
Another alternative is to search for citations by looking for citation directories. We review the top directories and niche/local directories to validate your listings. Some of the main directories include Google, Yelp, Yellowpages, CitySearch, Superpages, and DexKnows.
We can also claim listings for your business in case they have not been claimed already. This process will ensure that you are given access to edit and update your listings going forward