Jason Ciment’s Google Traffic Tactics Email Newsletter Alert #2

- - Mar 27,2018

The positive response last week to my first Traffic Tactics Alert was so unexpected that Michael and I decided to be more proactive about doing more of these on a regular basis. We are shooting for once each week. And these are not just going to be about SEO rankings. It’s all about targeted web traffic here. So we’ll be covering SEO, Facebook ads, YouTube video marketing, Reputation management and Google Adwords PPC budget optimization. If you have a request for something we should talk about, just email me by reply.

Latest update on last week’s Google algorithm shift:

  1. Ensure your website is “mobile friendly.” Here’s an article from GoogleBlog on this. https://goo.gl/445gng  The term of art now is “mobile first” because the idea is that Google assumes more people are using mobile devices to visit websites. Here’s the test to see how your site looks to Google: https://goo.gl/vUJWvj
  2. Links to your website still matter. Use www.Majestic.com to see your backlink profile. If your trust flow and citation flow scores are under 20, run a mile to get the anger out of your system and then sit down and come up with a plan. Here’s a good article. https://goo.gl/6Cen6X

Recent GetVisible company news: Michael just spent a couple of days at a search engine conference sitting thru sessions sifting thru the nuggets to figure out what’s legit and what’s puffery. Next week we’ll have a write up of the best tactics you can implement on your own website to improve rankings or get more engagement.

Last week’s Alert reminder: Did you run your speed test on www.GtMetrix.com?

That’s it for today. No sales pitch here. Just good common sense traffic tactics.


Jason
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Citation Audit

A citation is a listing online that includes your business name, address and phone number – also referred to as an NAP. Your citation listings that appear online need to be accurate – even down to the suite number. A typo on a listing on another website where your phone number or name is incorrect can affect your search rankings and/or even direct traffic to your website.

What is our recommended solution? We will check your NAP details on directories where your citations appear. We will search on Google for the following NAP related items:

Another alternative is to search for citations by looking for citation directories. We review the top directories and niche/local directories to validate your listings. Some of the main directories include Google, Yelp, Yellowpages, CitySearch, Superpages, and DexKnows.

We can also claim listings for your business in case they have not been claimed already. This process will ensure that you are given access to edit and update your listings going forward

Meta Tag Audit

Website Content Audit

Link Structure Audit

Google+ Page Audit

Online Reputation Review

Backlink Review

Website Speed Audit

Local Schema Audit

Google Analytics Implementation Audit

Congratulations on taking the first step to speeding up your website.

Please fill out the form below and one of the members of our Internet Technology Group will reach out to schedule a quick call.