Jason Ciment’s Google SEO Rankings Email Newsletter Alert #1

This is the first time I am sending out a Google SEO rankings alert. I wanted to share it with you because we are connected on LinkedIn (where I have been spending a lot of time lately). In a rare moment, Google just officially announced an update to their its algorithm. Though, the updates happen daily (once or twice per day), Google does not usually make an official announcement. This time though they did.

Here are two articles that basically say “there’s nothing you can do” – though we disagree.

Here’s practical advice based on what we have learned in recent very private discussions with our peers in the SEO world.

Google is looking at the nature of your content differently. If you are familiar with the “answer box” that shows up in rankings results pages, you should now begin to focus on giving your viewers answers to questions. Solve problems for them. Don’t just say “I practice personal injury law” and go on about how great you are. Put some practical questions into your practice areas content and provide answers and set expectations.

  • Check your page loading speed. Go to www.GtMetrix.com and test your site. If you get a low score, talk to your website developers.
  • Here’s a tactic you will not get from most SEO advisors. Stop blogging incessantly. Start writing topically. Create 2,000 word deeply informative posts, not 500 word scratching the surface regurgitations. For this, you’ll need some more intensive keyword research.

Hope this new alert series helps you to keep your website rankings.

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Citation Audit

A citation is a listing online that includes your business name, address and phone number – also referred to as an NAP. Your citation listings that appear online need to be accurate – even down to the suite number. A typo on a listing on another website where your phone number or name is incorrect can affect your search rankings and/or even direct traffic to your website.

What is our recommended solution? We will check your NAP details on directories where your citations appear. We will search on Google for the following NAP related items:

Another alternative is to search for citations by looking for citation directories. We review the top directories and niche/local directories to validate your listings. Some of the main directories include Google, Yelp, Yellowpages, CitySearch, Superpages, and DexKnows.

We can also claim listings for your business in case they have not been claimed already. This process will ensure that you are given access to edit and update your listings going forward

Meta Tag Audit

Website Content Audit

Link Structure Audit

Google+ Page Audit

Online Reputation Review

Backlink Review

Website Speed Audit

Local Schema Audit

Google Analytics Implementation Audit

Congratulations on taking the first step to speeding up your website.

Please fill out the form below and one of the members of our Internet Technology Group will reach out to schedule a quick call.