Jason Ciment Google Traffic Email #13

Today is great news. You get a chance to be ahead of your peers. Google just released news about opening up more access to its digital reputation feature called the Knowledge Panel. When you search for a name of a person, business or organization on Google, you might see a box on the right side of the search results page with key information and links to resources. Individuals and organizations with Knowledge Panels can “claim their knowledge panel” and be able to update and provide authoritative feedback on the information and images presented in the panel.

Here are the steps to follow to get verified on Google:

See if you qualify. Do a search on Google for your name or business name. See my new barebones knowlege panel here.
Make sure you have a Google account with Google.com, Gmail, YouTube or Google+.
Make sure you have at least 2 of 5 social media accounts showing up in Google search results for your name.
If you see the knowledge panel, click this link: “Do you manage the online presence for [name]?”
On the next screen, click Get Verified. If you get an error it simply means login to your Google account again.
Follow the simple steps to get verified. Get your social media URLs. I did Facebook, Twitter and LinkedIn.
Take a photo of your face with a license or passport and upload it when asked.

Fill out the rest of the form and hit submit. You could get validated in minutes if successful.
This week there is just one SEO tip. If you want to boost the Authority of any web page then find one of the top web sites that relate to the topic of the page and link out to that website. This is called an outbound link. By doing this, you are tethering your website to that website and this adds to your relevance and strength. Sorry I don’t have anymore SEO, advertising or website design tips this week. I thought that this news from Google is so cool that it trumps anything else for the moment. Btw, for the summer I may switch to a bi-weekly post – or just not every single week. We’ll see.

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Citation Audit

A citation is a listing online that includes your business name, address and phone number – also referred to as an NAP. Your citation listings that appear online need to be accurate – even down to the suite number. A typo on a listing on another website where your phone number or name is incorrect can affect your search rankings and/or even direct traffic to your website.

What is our recommended solution? We will check your NAP details on directories where your citations appear. We will search on Google for the following NAP related items:

Another alternative is to search for citations by looking for citation directories. We review the top directories and niche/local directories to validate your listings. Some of the main directories include Google, Yelp, Yellowpages, CitySearch, Superpages, and DexKnows.

We can also claim listings for your business in case they have not been claimed already. This process will ensure that you are given access to edit and update your listings going forward

Meta Tag Audit

Website Content Audit

Link Structure Audit

Google+ Page Audit

Online Reputation Review

Backlink Review

Website Speed Audit

Local Schema Audit

Google Analytics Implementation Audit

Congratulations on taking the first step to speeding up your website.

Please fill out the form below and one of the members of our Internet Technology Group will reach out to schedule a quick call.