Since it’s my 12th web visibility alert, I want to cover 12 less popular SEO factors and tactics that can influence your Google search engine rankings results. Unlike my earlier alerts, this email is purely informational without any links to resources. The list below is atypical because it’s not about technical suggestions like H1 and meta tags or schema architecture that have been mentioned in earlier traffic alerts. Today, your goal is to improve the overall website visitor experience by synchronizing “SEO tactics” with “conversion tactics.”
First, here’s a short list of 4 ranking factors:
How long people stay on your website during their visit – ie. “time on site.”
The reverse of this is how quickly they leave – ie. The bounce rate (should be under 50%).
Your topical authority is affected by moving visitors through multiple pages per visit. Meaning, the more pages people visit, the “Richer in content” your site is deemed by Google.
Pay attention to the type of content that you display and how it is visually displayed.
Second, here are 8 tactics you should employ:
Use lists inside your content. They don’t even need to be ordered – bullet points are fine (see above). Breaking up the content with lists – especially when the headline of the page mentions a “top x“ type of list – makes the content easier to read. Hint – see how this email uses lists too.
Copy Wikipedia by highlighting “Related links” inside your content to other pages in your site.
Write long-form (like 1,500-2,000 words) topically focused content (like a term paper) with questions and answers. Link to that page from within other articles and blog posts. This long-form topical page will do wonders for your rankings.
Break up longer paragraphs into shorter ones with less sentences per paragraph.
Use bolded sub-headlines to break up the content into more digestible chunks. See how this post uses sub-headlines to “chunkify” the text.
Though I don’t use images (because I think emails are better without unnecessary scrolling), consider adding images or videos to your content. Videos are even better because it keeps people on the page longer AND videos get engaged more than text in many cases.
Run Google Analytics reports to find pages with high bounce rates and see if you can figure out why people are leaving so quickly.
Run Google Webmaster reports to see what pages are getting ranked and what errors are being reported.
A citation is a listing online that includes your business name, address and phone number – also referred to as an NAP. Your citation listings that appear online need to be accurate – even down to the suite number. A typo on a listing on another website where your phone number or name is incorrect can affect your search rankings and/or even direct traffic to your website.
What is our recommended solution? We will check your NAP details on directories where your citations appear. We will search on Google for the following NAP related items:
Another alternative is to search for citations by looking for citation directories. We review the top directories and niche/local directories to validate your listings. Some of the main directories include Google, Yelp, Yellowpages, CitySearch, Superpages, and DexKnows.
We can also claim listings for your business in case they have not been claimed already. This process will ensure that you are given access to edit and update your listings going forward
Please fill out the form below and one of the members of our Internet Technology Group will reach out to schedule a quick call.