Jason Ciment Google Traffic E-mail #8

These last 7 weeks, I’ve been sharing tips on ways to both increase efficiencies in your business (by giving you tools to do things better and quicker) and to grow your digital footprint with resources for SEO, ad management and higher performance websites. This week I am adding another “scorecard metric” to see how your business is doing not just with your digital footprint and reputation but overall.

I have been a card carrying member of ABL.org (an amazing CEO round-table for tech businesses) for almost 2 decades. One of our members, George Bandarian, just completed the sale of his business. What he learned during the negotiation opened his eyes to a business value enhancement system called the “Value Builder.” George offered to share a Value Builder questionnaire which gives you a report on how you’re doing in each of the 7 areas that can lead to acquisition offers for your business that are more than twice the industry average. It’s not as if you are selling your business or law practice today. But what if you were? Wouldn’t you like to get the most value out of all your hard work. See how your company scores. Just click the link above. Just as an FYI, if your Value Builder Score is more than 80, you are likely to sell your business for 71% more than the average-scoring business.

Here are 2 new tools this week:

Download YouTube videos with this Firefox (or Chrome) plugin I use all the time. Speed videos up or scan thru them without streaming delays. I almost never stream video courses. I download them and speed up the playback by 30%. That’s how I studied for the CPA and bar exams and watched an episode of Magnum PI every day.
Have you tried text messaging for your business? See this post on 10 reasons to start text marketing. There’s a link to a service you might like. One of the people that reads this news alert wrote me back about his service.
Big Gift Announcement from my old neighbor Marci who shares my birthday. Here’s a super kitchen gift you can buy before anyone else has ever seen them. I saw these 2 years ago when they were in the design phase. If you have kids or nieces or nephews, you will go crazy for Q.D. Foodie Kitchen Tools, a super fun and inclusive kitchen tool collection. Q.D. Foodie utensils look like real fruits and vegetables and inspire kids (and grownups!) to cook, be creative and eat healthier, while making lasting memories. Click the link to see her kick-starter campaign.

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Citation Audit

A citation is a listing online that includes your business name, address and phone number – also referred to as an NAP. Your citation listings that appear online need to be accurate – even down to the suite number. A typo on a listing on another website where your phone number or name is incorrect can affect your search rankings and/or even direct traffic to your website.

What is our recommended solution? We will check your NAP details on directories where your citations appear. We will search on Google for the following NAP related items:

Another alternative is to search for citations by looking for citation directories. We review the top directories and niche/local directories to validate your listings. Some of the main directories include Google, Yelp, Yellowpages, CitySearch, Superpages, and DexKnows.

We can also claim listings for your business in case they have not been claimed already. This process will ensure that you are given access to edit and update your listings going forward

Meta Tag Audit

Website Content Audit

Link Structure Audit

Google+ Page Audit

Online Reputation Review

Backlink Review

Website Speed Audit

Local Schema Audit

Google Analytics Implementation Audit

Congratulations on taking the first step to speeding up your website.

Please fill out the form below and one of the members of our Internet Technology Group will reach out to schedule a quick call.