Is SEO Still Relevant in 2022?
Search Engine Optimization (SEO) is and has been extremely important for any website to rank high on search engines like Google and generate internet traffic. As search engines change their algorithms, website owners are forced to adapt to the changes...
Search Engine Optimization (SEO) is and has been extremely important for any website to rank high on search engines like Google and generate internet traffic. As search engines change their algorithms, website owners are forced to adapt to the changes so they can continue to be recognized and highly visible online. Certain types of content that were effective previously in getting your website ranked highly no longer have the same result when algorithms change.
The latest Google update has focused on user experience and takes several factors into consideration when deciding where to rank pages. These factors include things such as website load time, whether the website runs on HTTPS, and if advertisements intrude on the user. These are known as Core Web Vitals, and they measure performance based on website usability.
As SEO has changed, so have some opinions on its importance towards maximizing your online presence. It is important to not turn the other way because SEO guidelines have changed, good SEO practices are still critical towards your website’s performance in 2022. The following is a discussion about how you can optimize your website for this year and going forward using the latest SEO update.
Getting Organic Traffic Should Be Your #1 Priority
The most prevalent form of internet traffic is the kind that is achieved organically, without the use of advertisements such as pay per click. More than 50% of all internet traffic is organic, dwarfing the other forms of internet traffic. This number has remained steady over several years and has slightly increased into 2022. When people perform a Google search, they typically use specific information that includes their local area. A search term can include city, county, or state names along with whatever type of good or service the user is looking for. Make sure that your website appears strongly whenever various combinations of common search terms are used with optimized SEO. This form of SEO optimization continues to be important after the latest Google update.
Mobile Device Users Use Search Engines
Our mobile devices are used for almost everything today. We use our phones to order food, check the news, surf social media, and even pay our rent. Even as this type of technology is now the norm, it is still mind-blowing how much technology sits in our pockets. As a website owner, it is your responsibility to ensure that people can easily get to your business while using a mobile device. 81% of smartphone users search Google for something at least once a day. Since almost everyone has a smartphone, that represents a huge number of potential customers every day. Make sure that your website is easy to use on any mobile device and tablet and is just as usable as your main desktop website.
Pay Per Click Is Too Expensive Long Term
Whenever someone conducts a search on Google, the top few results are placed advertisements that those websites paid for in a form of internet advertising known as pay per click. While pay per click can result in a quick rise to the top of Google search results, it is not cheap to get there. The most common search terms result in the highest cost for each click on your sponsored internet advertisement. Pay per click can result in short-term business and success, but your position will only last as long you continue to pay for it. The minute you discontinue a pay-per-click ad campaign, your website will only appear in the organic results below. Just because someone clicks on your website does not mean that it will convert it to actual business. This can result in many empty clicks and an expensive internet marketing bill. Effective SEO, on the other hand, allows you to build a strong base for your website so it can organically continue to appear to search engine users. Make sure you have someone experienced in the latest SEO practices to optimize your website’s presence online.
Your Business Can Thrive from Local SEO
Local SEO is critically important for your business if you conduct in-person business locally. Almost half of the searches conducted on Google involve searching for something nearby. Almost 9 out of 10 people will search for a local business at least once in a given week. More than half of users will perform a local Google search like this every single day on average. If you aim to make your website and business presence online strong to local consumers, then you exponentially increase your business potential. Well-written blogs can also increase your chances to be seen locally, as can being visible on online directories such as Yellow Pages and Yelp. Make sure that any comments or reviews left regarding your business are promptly answered with either a thank you for a positive review or an apology and an attempt to make the reviewer give your business a second chance to satisfy them.
Google Ranks #1 in Trustworthiness
It should be no surprise that Google ranks #1 in most metrics when dealing with search results. One of the most important areas that Google ranks first in is trustworthiness. This means that users trust the results they get on Google when they conduct searches online. Users trust that Google will give them good, honest search results when users are deciding where to spend their money for a good or service. Current data shows us that the top ranking on a search result gets approximately 32% of any potential clicks on the results, while 65% of searches result in zero clicks. More than half of shoppers in the United States do research regarding their desired product or service using a search engine before they buy. Since Google now owns more than 90% of the search engine market share online, your time, money, and effort should be spent trying to cater to these users. This is important so they not only see your product or service, but also trust doing business with you.