Horizon Search Podcast with Jason Ciment
Feel like business advice often sounds the same? Strategies that seem great on paper but don’t actually work in real life?
I get it.
That’s why I was excited to join the Horizon Search Podcast to share real, actionable insights from my own experience. The episode, “How to Lead the Market,” is packed with tips to help you cut through the noise and stand out, even in the most competitive spaces.
Here’s the good stuff: I talk about how to avoid distractions, impress investors, and use AI to scale smarter – not harder.
Get ready, because I’m breaking down everything you need to lead in your industry and grow your business like never before.
The Shiny Object Dilemma
One of the biggest challenges for entrepreneurs?
Knowing what opportunities to take and which to leave behind.
I get it – I’m a shiny object guy myself. But here’s what I’ve learned: You can’t do everything.
Instead of saying no to things I want to pursue, I hire employees to take them on. This way, I get to try new ideas without spreading myself too thin. It’s like the advice from Parks and Recreation: “Don’t half-ass two things. Whole-ass one thing.”
Investors Buy Into YOU, Not Just Your Idea
Ever wonder what makes investors say yes? It’s not just your pitch – it’s you.
When I started my e-commerce business, I had two offers to invest within a week. Why?
- I already had sales, so I wasn’t just talking – I was doing.
- I had credentials (CPA, law degree, and author), but more importantly, I told my story.
Pro Tip:
“Investors don’t just look at the numbers – they look at the person behind the numbers. Be someone they want to bet on.”
How AI Changes the Game
Here’s where things get exciting: AI isn’t just for tech nerds – it’s for everyone.
At Get Visible, we use AI to:
- Create better content: Writing tools like ChatGPT are game-changers, but you need the right prompts to make it work.
- Automate processes: We’ve built CRMs, customized systems, and even slashed insurance costs for clients using AI-driven solutions.
My Advice? Start experimenting with AI tools now. They’re not perfect, but they’re getting better every day.
Want to Stand Out? Write a Book
One of the easiest ways to set yourself apart? Write a book.
I wrote I Need More Clients to share my process for marketing success. You don’t have to be a bestselling author; you just have to share your story and expertise.
Pro Tip:
“A book is your calling card. It shows people you’re serious and gives them a reason to remember you.”
Specialize to Dominate
Generalists are great at parties, but specialists win championships.
Take Dennis Rodman – he wasn’t scoring 30 points a game, but no one could beat him at rebounding. The same goes for your business: Pick a niche, master it, and become the go-to expert.
My Takeaway: “If you’re good at everything, you’re great at nothing. Find your niche and own it.”
The Future: Personal AI Assistants
What’s the next big thing in marketing? Personal AI.
Imagine an AI that learns about you, connects your conversations, and takes care of tasks like ordering food or finding the best deals.
The catch? Marketing to these assistants will change everything.
What’s Your Favorite Takeaway?
From shiny objects to AI, there’s a lot to unpack here. Which idea stuck with you the most?
👉 Watch the full episode here: Horizon Search Podcast with Jason Ciment
Drop your thoughts in the comments or share them here. Let’s keep the conversation going!
