How to Create Amazing Blog Posts
If your blog isn't one of your business's most valuable assets, you're probably doing it wrong. Here is how to step up your blogging game and get more readers...
If you are not already blogging on your website, you’re doing your company a disservice. And if you’re just doing the basics, it is time to step up your game and get serious.
Stop wasting your time.
By creating amazing content, you can amplify your brand’s voice and attract a bigger audience to your site.
Blogging is also one of the best ways to create shareable content across various platforms, which is vital to any digital marketing strategy.
Although blogging can be time-consuming, the long-term benefits are well worth the investment.
If you want to create an effective blog campaign for your business, you must first create quality blogs that people actually want to read.
Gone are the days when you could simply blog for the sake of blogging and be successful. The competition has grown exponentially in the past ten years.
In 2021, there are over 500 million blogs, and if you want to create an effective blog, you must know how to create one that people want to read and share.
That is why we put together our top five tips for creating an amazing blog post that your customer will want to click on and share.
Whether you are currently blogging or just starting, following these rules will help make your brand more visible in just 90 days.
Write Eye-Catching, Curiosity-Driven Titles
If I were to ask what is the most important part of an article, what would you say?
It’s not the information in the article.
Nor is it your call to action.
The most important part of an article is the title. This is because your headline, more than anything else, will determine if people even open your article.
This is your chance to make an attention-grabbing first impression.
Whether someone has found your blog on your website, through a Google search, or in a Twitter post, people will judge your article by your title before ever opening it.
If your title isn’t exciting and doesn’t stand out, your next potential customer may keep scrolling on by.
This is a case of “judging a book by its cover,” and when it comes to blogs, your “cover” matters most.
Your title is what sells your blog, and it needs to be able to accomplish a lot in a short line. Not only does it need to tell the reader what the article is about, but it also needs to raise the reader’s curiosity.
Creating the perfect blog title isn’t always easy. It’s a lot harder than you may think, and even the most experienced blog writer can have difficulty coming up with a catchy title.
When creating a good blog title, here are some rules you should keep in mind…
- Stay Accurate – Reflect the content of your blog and avoid clickbait titles.
- Be descriptive – Describe the contents of your blog.
- Keep it short – Between 8-12 words or about 60 characters.
- Be creative – Don’t be afraid to have some fun with your titles through strong language or alliteration.
- Don’t forget your keywords! – One of the best places to place your keyword is right in the title. This is prime real estate.
If you need help creating brilliant blog titles for your blog, check out CoScheduler’s Headline Analyzer. This free tool helps you develop click-worthy titles and headlines based on what readers react to the most. No blogger should write without it.
Breakdown Your Content With Descriptive Headings
Think of your blog like a mini-book, made of chapters that separate different topics and ideas.
Your blog is hardly any different, but just on a smaller scale.
Instead of chapters, you should break up your blog into sections, each with its own header. The purpose of these headers is to break up the text in a well-organized manner and make it easier for the reader to scan and easier to digest the information.
More importantly, your headings also play an important part in optimizing your blog for SEO.
SEO is more complicated than we are going to get into here – we’ll save that for another time. To put it simply, your headings can help search engines (notably Google) identify your blogs’ most relevant parts and help users find your blog.
The Goldilocks Blog – Not Too Short, Not Too Long, But Just Right
Perhaps one of the most significant factors that play into an effective blog is the length.
Years ago, you may have been able to crank out simple, 300-word blogs and get a ton of readers and higher rankings. However, the internet is a different place, and the competition is fierce.
If this is the strategy you’re still using, you are probably just wasting your time.
Now, I am not saying you can’t write 300-word blogs and get some traction, but if this is your game plan, you’re going to have a hard time.
In 2021, the rules have changed.
According to Hubspot’s research data, the ideal length for a quality blog post is 2,100 – 2,400 words. However, as HubSpot points out, not every blog post needs to be this long.
It is probably best to have a variety of blogs that are of different lengths.
You also need to see the length of other blog posts ranking for similar keywords. If your competition is cranking out 500-word blog posts, you may not need to go all out and a shorter blog post can get your attention.
When done properly, blog posts averaging around 1,500 words also do quite well ranking well on Google and getting shared by readers.
You can achieve better rankings and more shares by following the guidelines in this blog.
When it comes to deciding how long your blog should be, do what makes the most sense for the blog. Don’t overstuff the blog with information just to hit a high word count, but if you are writing on a topic that ends up being 300 words, chances are you did not go in-depth enough.
First and foremost, be sure you are providing your reader with information that will help them solve their problems. Creating content just for the sake of creating content is going to lead you down a lonely path.
Write for Your Target Audience
One of the biggest mistakes I see with new bloggers is writing without understanding their audience. Too often, new bloggers write for the audience they want and not for the audience they have or should be targeting.
It doesn’t matter how much of an expert you are in your field; if you don’t understand your audience, you won’t understand your readers’ challenges or how to provide them with a solution.
Companies often spend too much time explaining what they do rather than listening to their customers and trying to solve their problems.
Imagine you are a car accident lawyer, and someone comes to you for advice after they were rear-ended by another vehicle. Instead of helping them with the steps they should take, you instead talk to them about your firm and the job of a car accident attorney. In the end, you did not help them, and they most likely will not hire you.
On the other hand, if you were speaking to a law student who wanted to become a lawyer and work at your law firm, this conversation topic would have a completely different impact. The same idea should apply to your blog.
Every audience is different. They will have different interests, different ways you should speak to them, and even different levels at which they read.
For example, did you know that over half of Americans read at an 8th-grade reading level?
Does that mean that every audience is reading at an 8th-grade reading level?
No, of course not!
For example, if you are a doctor writing for an audience made up of fellow doctors, chances are writing at an 8th-grade reading level will not speak to the audience you are trying to target.
However, if you are a doctor writing to address the general public’s issues, writing at a graduate-level may lose your audience’s attention as they struggle to maintain what it is you are explaining.
Let’s do a simple thought experiment.
Imagine you are a cardiologist and your goal is to help your patients take care of their heart and live longer healthier lives. Writing a blog explaining in detail the intricacies of the heart muscle may not hold the attention of someone looking for ways to keep their heart-healthy. Although you could go into great detail about why eating right is important to the heart’s function, and exactly how trans fatty acids increased the risk of coronary heart disease, this may be too detailed for your audience. In the end, you most likely lost your audience and ultimately did not solve their problem.
On the other hand, if you were to write about the top 5 heart-healthy foods you should eat, this provides a simple solution that the average patient can do right now. In this blog, you don’t go into great detail about how the food helps explicitly keep your heart healthy, but you get the point across in a simple way.
Your goal was to get your patients to eat healthier to support their heart health, and the best way to do this would be by speaking to your audience.
To make sure you are writing for the right audience, you first need to develop an ideal customer profile. Here are some things you can do to make sure you are speaking to the write audience:
- Who is your ideal customer? Who are they as a person?
- Age, gender, location, interests, education level, salary, etc. Create a real person. Go ahead and give them a name.
- What is their biggest challenge?
- How can you help solve that problem?
Use Videos and Images to Get Your Point Across
If your blog is made up of only text, you may need to rethink your strategy. The text you write is important, but you should be supporting this text with images and videos when you can. Adding additional elements, like videos and images, adds several important factors to a blog, especially if you are writing a blog that has a good deal of length.
By adding images and videos to your blog post, you accomplish several things:
- Break up your text – By using images to separate the points in your blog, you make it easier for the reader to understand the points you are trying to get across. Typically, when someone lands on a blog, or any webpage for that matter, and is immediately confronted with a wall of text, they exit the page searching for an easier source of information.
- Helps clarify your point – You can use videos and images throughout your blog to better clarify, explain, or expand your point. For example, you can incorporate graphs, screenshots, and videos to help the reader understand the information more in-depth.
- Entertains the reader – Of course, one reason you may want to include an image or video in your blog is simply to entertain the reader. One common example of this is the use of memes. Often, bloggers will incorporate memes throughout their blog that relate to the point they are making to entertain the reader and hold their attention throughout the blog.
- SEO tactics – Sometimes, including an image in your blog has nothing to do with your reader’s experience. Adding images and videos to your blog can also help you better optimize your blog to rank higher in search results, leading to more visitors.
Let Get Visible Do the Work For You
Having a blog on your website serves several purposes. It helps your website rank better in search engine results, gives you credibility within your industry and among your customers, and helps your customers get to know you better.
However, if you want your blog to be successful, you need to be sure you are doing it right. Otherwise, you are just wasting your time.
Creating blog posts that your customers actually want to read can be time-consuming, but it is important for any business looking to get more traffic to their website and gain more customers. That is why we highly recommend that you have someone who knows what they are doing to manage your content marketing.
If you are ready to increase your search engine rankings and gain more customers, contact us today for your free consultation.
Lauren EplerSenior Content Manager
Always writing about something, and loves teaching others about the art of composition.