How Press Releases Can Improve Your SEO and Build Brand Authority

We like press release a heck of a lot here.

Too often we hear from owners who feel that their website is floating around the internet like a sad little raft, barely anyone noticing it, except maybe their mom and that one bot from Russia.

And now you’re reading this page and wondering why your search rankings stink and nobody’s visiting your site. Yeah, that’s because you’re not using press releases. And that’s dumb.

Businesses have been using press releases for decades to get attention. Big companies, small companies, even that sketchy guy selling beard oil on Etsy. They all know the truth: press releases work. And now, with about a billion news sites and online platforms out there, press releases are basically a golden ticket for getting noticed.

If you’re not putting out press releases, you’re invisible. Google doesn’t know you exist. Your customers don’t know you exist. Your competition? They’re laughing at you from the top of page one. A well-done press release can send actual humans to your site, boost your search rankings, and make your business look like you actually know what you’re doing.

So stop treating press releases like an “option.” They’re not optional anymore. They’re a requirement.

You want to grow your business? Here are 10 reasons why you need to get a press release out there at least every 2 months.

🔎 1. Improve Search Engine and AI LLM Visibility

Press releases make it easier for search engines like Google and Bing and for chat sites (like Chat GPT, Claude, Grok, Gemini, and Perplexity) to find and display your content.

When your press release is picked up by trusted news sites, it creates backlinks that help boost your search position.

Improve search rankings by generating backlinks from trusted media sites (e.g., industry news websites and trade journals)
Increase your site’s authority with links from well-known sources
Get your press release featured in search results, increasing visibility and traffic
Improve how your site ranks for specific industry-related keywords

🌍 2. Drive Targeted Traffic to Your Website

Attract readers who are already interested in your industry or product. When published on media sites or shared on social platforms, it drives high-quality traffic to your site.

Increase referral traffic from industry websites and news platforms
Reach people searching for relevant terms and solutions
Improve engagement and reduce bounce rates by attracting the right audience
Encourage readers to visit key pages on your site, increasing time spent on site

🏆 3. Build Brand Authority and Trust

Being mentioned in respected media outlets helps position your business as a trusted authority in your field. Readers are more likely to trust and engage with brands that have been featured in credible media sources.

Earn recognition from respected industry sources and trade publications
Position yourself as an expert by sharing newsworthy updates
Gain trust from potential customers through credible third-party mentions
Improve perceived authority by consistently appearing in trusted outlets

📣 4. Strengthen Your Brand Presence

Create a consistent message and expand your reach to new audiences. When your news is picked up by different media outlets, it increases exposure and keeps your business top of mind.

Increase brand awareness by being featured in multiple media channels
Reinforce your brand message by regularly sharing updates
Reach new audiences through media coverage and social sharing
Build long-term brand recognition through consistent visibility

🚀 5. Improve Local and Global Search Rankings

Target to specific locations or distributed on international platforms, helping you reach both local and global markets.

Improve rankings for local search terms by targeting regional audiences
Get listed in local business directories and industry websites
Expand global reach by distributing press releases in multiple languages
Increase visibility in different regions by targeting location-based keywords

🎯 6. Support a Strong Link-Building Strategy

They naturally generate backlinks, which are one of the most important factors in search engine rankings. Links from high-authority sites signal to search engines that your content is valuable and trustworthy.

Earn backlinks from respected media outlets and industry websites
Improve your site’s search authority with consistent link-building
Increase link diversity by securing backlinks from different types of websites
Strengthen internal linking by directing traffic to key pages on your site

💡 7. Generate Social Engagement and Awareness

When they are shared on social media, they increase engagement and improve your visibility. Social signals like shares, comments, and likes help strengthen your overall online presence.

Encourage sharing on LinkedIn, Twitter, and other platforms
Improve brand credibility with visible social proof (e.g., positive comments and reactions)
Increase reach through social media networks and influencer shares
Drive additional traffic from social platforms to your website

🏅 8. Gain a Competitive Edge

Gain an advantage over competitors who aren’t using them strategically. A steady stream of press coverage improves both your search performance and market positioning.

Stay visible in search results with consistent media coverage
Outperform competitors by appearing in high-traffic media outlets
Build a stronger presence in your market through repeated mentions
Position your business as a market leader with consistent visibility

🛠️ 9. Reinforce Other Marketing Efforts

Complement other marketing activities by providing fresh content and increasing exposure. They create more touchpoints for your audience and support your overall brand strategy.

Repurpose press releases into blog posts, social media updates, and newsletters
Support product launches, major events, and company announcements
Improve the performance of your email campaigns with media coverage highlights
Reinforce your message across multiple channels

🏛️ 10. Build Long-Term Credibility and Authority

A consistent publishing strategy creates a growing archive of content that builds your authority over time. The more your brand appears in search results and media coverage, the stronger your reputation becomes.

Create a library of published press releases that reflect your expertise
Improve search rankings with a history of consistent content updates
Build authority with search engines and customers through repeated media mentions
Strengthen your position as a trusted leader in your industry