What is a HERO Section on a Website?
Navigating the complex world of digital marketing has no shortage of challenges. You must create great content, implement an intuitive web page layout, and ensure that all of your hard work is optimized for the SEO ranking algorithms.
Even the most experienced digital marketers could use a little help from time to time. With that in mind, we have created the Defining Digital Marketing series. The goal is to shore up your understanding of certain aspects of marketing and show you how it can boost your rankings. In this entry, we will cover one of our favorite topics, the HERO section of your website.
What is the HERO Section?
The idea of a HERO section is not a new invention. In fact, this concept has been used for roughly two decades. At its core, a HERO section simply involves placing a prominent figure or other element front and center at the top of an ad.
Various companies have used this practice with great success. The HERO can be a real-life entity or a fictitious character, just as long as it creates an emotional response in the viewer.
The HERO section of websites uses this same concept. However, it is important to note that the HERO section is not the same thing as a background image.
How to Optimize Your Use of the HERO Section
When using the HERO section of your page, you should focus on stimulating the viewer and drawing them into your site. It should work much like a comic book cover and get the consumer excited to continue scrolling. If it does not, then you need to consider revamping your HERO section.
Below are some of the key aspects of creating a great HERO section.
Tell a Story
The best heroes always tell a story. Your HERO section should do the same. While it may seem challenging to accomplish this goal with a single image, it can be done.
Your hero can be taking action or holding your product. They may find themselves dealing with a problem, such as a broken-down vehicle or medical emergency. Think about what void your product fills and then come up with a HERO section to convey your solution to the problem.
Your HERO section must pique the reader’s interest. If it does not, you may lose the sale before they even read that awesome content you spent weeks creating. Creating interest does not necessarily require bright, vibrant colors. However, be sure that your HERO section is not overly bland, either.
Relate it to the Product
As noted above, you should highlight your product in your HERO section. This can include showing your product directly. You could also convey the idea that your HERO is navigating a problem that could be solved with your product. Superimposing your slogan or key phrase is a great way to bring this message home.
Improve Your Digital Marketing Approach with GetVisible
For years, GetVisible has helped our clients to maximize their use of the HERO section and other aspects of digital marketing. With our expert guidance, you can boost your conversion rates and optimize your web traffic. Contact us today to schedule a strategy call with one of our experienced team members. #GV #GVExplains