GV Explains Optimizing GMB – Google My Business Postings

Optimizing GMB Posts

If you are looking to optimize your web traffic and convert views to sales, you need to improve your Google rankings. While there are many ways to accomplish this goal, one of the most effective is to create Google My Business (GMB) posts.

GMB posts will boost your rankings, intrigue potential clients, and generate new traffic. If you are not taking advantage of this excellent marketing tool, then you are leaving money on the table and diminishing the effectiveness of your online presence.

What Are GMB Posts?

Google My Business is a platform that allows you to create a listing for your company. While it may just seem like another tool to boost local searches, it is actually a handy resource for improving your rankings. It is a free advertising tool that can widen your funnel and direct consumers to your pages.

GMB has been around for quite a while, but posting capabilities were just recently added in 2016. These options allow you to share vital information with potential clients without having to pay for dedicated ad space. By becoming a frequent GMB user, you can boost your rankings and more effectively promote your business.

The Key to Creating Effective GMB Content

While it may be tempting to jump on your GMB page and begin churning out loads of content, there are a few things you should take care of first. For starters, you should ensure that your profile is complete and that you have a high-quality Google My Business listing. Google’s algorithms will use information in your profile to filter your posts for users, which is why it’s vital to have an accurate page.

After you have taken care of that, you are just about ready to start posting. When you first log in, you will find that there are four unique types of GMB post types to choose from. These include:

  • What’s New
  • Events
  • Offer
  • Product

Regardless of the types of posts that you create, each one will automatically expire after one week. However, multiple postings can go live simultaneously. This is a great feature that allows you to advertise a new product while also notifying customers about a special event or sale.

While it is easy to get lost in the day-to-day operations of your business, it’s crucial to post regularly. At a minimum, you should create one GMB post per week. Doing so will keep your rankings strong and improve customer engagement. Be sure to highlight new services or products from your business and diversify your post topics if you want to optimize conversion.

Are You Ready to Get Noticed? We Can Help!

Google My Business postings are one of the best ways to improve your rankings and generate interest in your company. However, your content must be engaging and creative.

If you would like to take advantage of GMB posts but aren’t sure where to begin, we can help. For over 15 years, Get Visible has generated high-quality content for our clients. Our transcendent marketing strategies will improve conversion rates, draw new interest, and improve your Google search rankings. Contact us today to get started. #GV #GVExplains

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